Monday, February 21, 2011

eClarity: the perfect place to get your wedding bands

I was first introduced to eClarity by an ex-colleague of mine 'Ivy Guru'. She is also preparing for her wedding and a fellow DIY enthusiast. She is also super talented and really a guru in many areas.

Previously we had looked at regular jewelry stores like Goldheart, Soo Kee and Love & Co. Actually the only store we really shopped through is Love & Co, known for it's wide selection and focus on wedding bands. We did see a couple of designs that we liked and thought of going back for a proper selection.

That is until 'Ivy Guru' introduced me to eClarity and I am so glad she did!!

eClarity started as an online jewelry store and later branched out into retail. They hardly advertise and rely on word-of-mouth from its customers. And with it's reasonable prices, good customer services, unique designs and customisations; it is no wonder word spread quickly!!

The first tick of approval comes from the fact that they display their wide range of designs and it's prices on their website. I liked that they are transparent in showing their pricing so that you can know what sort of price range they have and manage your budget and expectations.

They do not entertain walk-ins and you will have to contact them for an appointment. Contact details can be easily found on their website.

Here are their opening hours:

Mondays to Fridays: 1pm to 7.30pm

Saturdays: 11am to 2.30pm
(Closed on Sundays and Public Holidays)

(taken from

Their retail store is located at Shaw Centre Level 3, not the Isetan side. We had a bit of trouble finding it yesterday haha. At first sight, it doesn't look like anything much. No plush carpets or luxurious wallpapers. No uniformed staff or fancy teas served. In fact it looks a little old but it was bustling with customers. 

I wasn't sure if photos were allowed so I just sneaked this vague photo of the store

We were shown trays and trays of rings with the instructions to view them as just inspirations. That's the way eClarity operates. While customised rings are the exception in other stores and every little thing you want specially done is chargeable, over at eClarity's things work differently. They show you loads of designs and you pick out the ones that catch your fancy. With the shortlisted ones, you can slowly peruse them. If you like one of these designs present, you could pick those or if you like 2 or more of the designs and couldn't decide, you could combine the details you liked best into a truly unique ring of your own!!

That's right, their rings are totally customisable! From type of gold to type of finish to number of diamonds to width of rings to engravings, it is all up to you!
Like the design of the ring but not it's finish? You can change it!
Like the ring but too little diamonds? You can add more!
With the wide range of details that you can customise, I dare say that each pair of bands will be uniquely yours! One of a kind.

The first pair we looked at caught our eyes immediately. It was an intertwined band of white and black gold. Technically the black gold they have is rhodium plated gold but it looks so nice! In fact before seeing the rings we were thinking whether there's such a thing as black gold and how interesting that would be in rings!

So we used that pair as the foundation for our design and changed some elements.

We swapped the two different bands of gold, the original design had the matte black gold at the bottom and glossy white gold at the top.  We changed it to the matte black gold at the top and chose a glossy champagne gold at the bottom to bring out the matte black gold. His was unadorned while I had a simple diamond on mine. Simple and enduring to look at. Just the way we want it.

We totally loved our rings!! It'll take one to two months for them to be ready, can't wait to see them! Besides wedding bands, they also have regular jewelry and are a popular choice for engagement rings. In the month of February, they are offering free engravings so check out their webbie now!

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